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Also, a postcard must be thicker than 0.007’’ and have a rectangular shape. In particular, if a postcard is larger than 4.25’’ x 6’’, it’s already considered a letter size and charged additionally. Mail pieces that qualify for the First Class Mail are cheaper to send than marketing mail. Still, it’s necessary to remember that postcard postage rates offered by USPS differ based on several factors, including mail form and dimensions. In fact, you can use postal services for any of the types mentioned above. You will need to also take into account that postal services regularly change postcard postage rates for different types of mail pieces. Moreover, the United States Postal Service has strict standards for zip codes, fonts, addressee information, and spacing. Your design or logo cannot be too large and must be located only in a specific part of a postcard. Now you have to become proficient in a variety of direct mail sizes, postcard postage rates, and design options.įor instance, you have to carefully consider where on a postcard is the best place for a call to action to make it more noticeable and nice-looking even after the postage. Although it may seem that there is only one standard marketing mail, the variations are numerous. As soon as mail pieces become a B2B or B2C marketing tool, postcard dimensions begin to matter. In such cases, we don’t pay as much attention to postcard mailing size as when direct mail turns into a marketing channel.
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It’s a wonderful way to surprise a person and show your special care. Provoke the Necessary Emotional ResponseĪ Complete Guide on Postcard Dimensions and Direct Mail SizesĪ lot of people like sending nice postcards to wish their near and dear ones a happy birthday or just say ‘ Hello from abroad’ when travelling overseas.Help to Create the Most Effective Mail Design.Outperform Competitors Thanks to the Right Postcard Mailing Size.Every Door Direct Mail (EDDM) Dimensions.